Why Every Business Needs an Explainer Video
By Patty Mooney, Editor & Producer at Crystal Pyramid Productions
As San Diego’s longest-serving video production company, we’ve seen the evolution of marketing trends firsthand—from VHS tapes to TikToks. And if there’s one thing we can say with certainty in 2025, it’s this: Video is no longer optional. It’s essential.
If you own or manage a business in San Diego—or anywhere, really—you can’t afford to ignore the power of professional online video content. Whether it’s a corporate overview, social media campaign, or a behind-the-scenes story, online video connects you to your audience in a way that text and still images simply can’t.
1. Make Your Website Work for You with Explainer Videos
Your website is your digital storefront—and it needs curb appeal. A high-quality explainer video on your homepage not only improves SEO rankings but instantly captures visitor interest. Think of a company profile video that showcases who you are, what you offer, and why you stand out in your industry.
Want to go deeper? Add virtual video tours, product walk-throughs, or “how it’s made” segments that bring transparency and credibility to your brand. We’ve created these kinds of engaging San Diego business videos for decades, and they continue to convert clicks into clients. We recently learned that the San Diego Family Court Services videos we produced in 2007 (one in English and another in Spanish) are still being used today. Perhaps it’s time for a more contemporary version. (SDFCS: Call us!)
2. Let Your Brand Personality Shine
People don’t just buy products—they invest in the people behind them. Video gives you the chance to introduce your team, highlight your core values, and build brand trust.
You might feature:
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Employee spotlight videos (meet the team!)
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Customer testimonials that speak to real satisfaction
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Founder or CEO messages about company values or community involvement
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Welcome videos for new customers or clients
This kind of corporate video storytelling builds trust and helps establish a genuine relationship with your audience.
3. Drive Engagement Across Social Media
Today’s consumers are watching—and sharing—more video than ever before. Social media platforms favor short-form video content, meaning your message can reach thousands (or even millions) with the right approach.
Want to build your community? Launch a branded video contest, encourage user-generated video reviews, or feature loyal customers using your products. These interactive marketing videos make people feel like part of your story—and when they share your content, your brand visibility skyrockets.
4. Explainer Video FAQs and Tutorials
Ever typed out a lengthy FAQ and still got emails asking the same questions? Consider switching things up with video tutorials and video-based FAQs.
Here’s what we recommend:
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Create instructional videos that walk users through product setup or services
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Add video responses to frequently asked questions
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Produce a podcast-style video series offering expert tips and thought leadership in your niche
At Crystal Pyramid, we often help San Diego companies film training videos, demo reels, and even explainer animations that clarify complex ideas in under a minute.
5. Keep Them Coming Back with Fresh Video Content
You don’t need to be Netflix—but regular content keeps people engaged and coming back. That’s where a video content strategy comes in. Release new videos weekly, monthly, or around seasonal promotions. Announce them through an email campaign or RSS feed, and your audience will know exactly when to check back in.
When you update your video library regularly, you’re not just promoting your services—you’re building a living, breathing hub of value for your audience.
Final Frame
There’s a reason why 78% of marketers swear by video in their campaigns—it works. So if you’re serious about growing your brand, building trust, and staying relevant in the digital age, it’s time to harness the power of professional video.
At Crystal Pyramid Productions, we specialize in creating high-impact, results-driven video content for San Diego businesses. Whether you’re looking to shoot a quick social media clip or a full-scale corporate video campaign, our team is ready to bring your vision to life.
Let’s roll.
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Patty Mooney is a VP, Video Producer, Sound Technician, Teleprompter Operator and Video Editor at award-winning San Diego Video Production Company, Crystal Pyramid Productions. For more adventures, enjoy our Substack blog, Nectarball: High Quality Life.
