Diary of a San Diego Video Crew

In the world of video production, time is more than a line on an invoice. It’s the invisible scaffolding that holds a project together. It begins long before the camera rolls — in the early-morning phone calls, the careful coordination of crew and gear, and the stream of emails confirming the vision.

And sometimes, it ends abruptly — with a last-minute cancellation.

This is a story not of blame, but of insight. A glimpse behind the curtain to help clients, coordinators, and even fellow creatives understand what really happens before “action” is ever called.