Promoting your company is number one on your marketing list. There is a local company for which we have done several videos in the past. We worked with a woman there who really loved our work. One of the videos we produced for them was instrumental in winning the company a prestigious award. So it was easy to believe that whenever this company required any video production work they would certainly call on us.
Marrying each other in the wilds on our mountain bikes committed Mark and me until death-do-us-part to the sport of mountain biking. We marked our first wedding anniversary by the completion of “The Great Mountain Biking Video,” a guide on how to enter the sport that featured clips from the first mountain bike helmet cam.
Although the sport of mountain biking is relatively young, it has accrued a bit of history that is of importance to aficionados. I have therefore pulled the following interview out of my “lock box.” I now share with you, dear readers, the story of how Cross Country Mountain Biking came to be an Olympic sport.
The mountain bike head cam first invented by Mark Schulze in 1987 was merely one notch on a belt marking our progress towards small, lightweight wearable POV cameras leading to today’s GoPros. How do you think inventions such as this come into being? Innovation comes from passion. In a recent appearance at UCSD (the alma mater of both Mark Schulze and Nick Woodman, coincidentally), Nick told the audience that his GoPro invention had arisen from his passion for surfing and his desire to share his Point of View (POV) with others. That is exactly what drove Mark Schulze to develop his mountain bike helmet cam rig.
The leading platform for video sharing, is undoubtedly YouTube. If you are digitally promoting audio files or videos, in the hope that they will one day go viral, then YouTube is probably the best place to start. Like most social media sites, you can create your own account and upload your video quite simply.