10 Secrets of a Video Producer

10 Secrets of a Video Producer

As a Producer for 30 years I have gained a lot of experience in interviewing people of all kinds, from Little League Baseball Coaches (world-champion Chula Vista coaches) to college Presidents (Dr. Stephen Weber, SDSU); from celebrities (Kirsten Dunst, Arnold Schwarzenegger, Will Ferrell, Hilary Swank) to astronauts (Sally Ride); from scientists (J. Craig Venter) to Presidential hopefuls (Hillary Clinton).

Candids Video

Candids Video

The way it works is this:  Over the course of a day or more, the shooter covers the conventioneers and speakers at break-out sessions, gala events, award ceremonies, recreational activities out and about the hosting town, etc., and then delivers the raw footage to the editor who is on-site where a mobile editing system has been set up.  The footage is copied onto the hard drive, along with music, logos and any other desired elements, and the editor then spends the next ten hours or more (sometimes all night long) creating a piece that will be played on IMAG screens for the conventioneers at a designated time, i.e., breakfast or lunch on the final day.

Making Videos

Making Videos

Many people now have the capacity to shoot and edit video at a fraction of what it used to cost in the “old days.” Also, viewers are voracious for video. But if you want your video to stand out in the crowd, you need to follow a few rules of making a video. You don’t want to be the guy who produces the video that becomes the example of what not to do!