Online Marketing Summit
Here in San Diego a few years ago, I served as a camera operator on a shoot where a number of Thought Leaders gathered at the Online Marketing Summit. They spoke about social network marketing, SEO and all the nuts and bolts of the Internet.
Consequently, we videotaped interviews of three dozen Internet marketing experts.
They agreed that the Internet is the single greatest change to the way information is communicated since television.
The New Medium
Author, Al Ries, said “The Internet is a new medium and we don’t get very many new media. Before the Internet, the previous “new” medium was television. So over a course of history, you can see that “new” media took a long time to develop.”
First Gutenberg invented the printing press several centuries ago. This then gave us the printed book and the periodical (including both newspapers and magazines).
Then, several hundred years later, radio arrived. And then, finally television. And now we have the Internet. So every medium changes society.
One may ask, “What is the key consequence of the Internet?” It’s the first global medium. You see, radio, television, newspapers, magazines, books… All are basically national. We have books published in Germany, Spain and many different countries. But different people in different countries publish each of those editions unique to their locations..
Thought Leaders at the Online Marketing Summit all keyed in on the following facts:
Content is King, and Data is the New Currency.
Take your content and create new and different content out of it. Transcribe a video and turn that content into a White Paper. Write an article about how you transcribed your video and turned the content into a White Paper. Make ten smaller videos out of one large one. I think you get the idea.
Search Engine Optimizaton
SEO is ultra-important and companies serious about ranking high on Internet search need to have at least one employee dedicated to optimizing their site(s). News flash for young people fishing for a career: the field is open for SEO and social media professionals.
Mobile Applications are “The New Gold Rush.”
If you look at your web page analytics or insights, you will see how much traffic you receive from mobile applications. As a result, this traffic is on an upward slant.
So think about how knowing these gold nuggets of information can help you with your Internet marketing plans.