How to get publicity for your business

One of the main ways I go out and get publicity for our video production company, Crystal Pyramid Productions, is this. I take my camera with me everywhere I go, and I document just about everything I do. It’s a small camera (a Canon Powershot SD750) so it fits in the palm of my hand. I carry it in a pouch that I sling over my shoulder. It’s about the size of a deck of cards, so it’s quite light and yet so powerful.  It’s got an array of filters so you could create photos and videos that are in black and white, sienna, or featuring highlights of a particular color.  I can select whether or not to engage the GPS function.

Most people carry an iPhone that can take photos but I still prefer the Powershot because it has a wide range of options.

get publicity for your business

Patty Mooney on Greyhound Flight to USS Stennis

Aboard U.S.S. Stennis

When I was spending the night aboard the USS Stennis aircraft carrier (on a production as sound technician), I took my camera with me, and requested permission to shoot photos and video with it. Permission was granted, and whenever I had the chance, I documented every little thing. If you are interested in reading the story and seeing the video I made, check it out here: Tomorrow – USS Stennis Video

After that gig, I sent a press release about it to several local publications, several of which ended up printing something up. I then saved those “tear sheets” and posted them to our company blog.

Feed the Hungry Whale

When you realize that publications are big beasts with voracious appetites, then you quickly figure out what they would like to be fed. If you have the anchovies that these big whales love, then they will chow down immediately. All you request in return for your story and/or photos is a byline that includes your company name and contact information – website and phone number.

get publicity for a nonprofit business

The Girls Think Tank Give Winter Backpacks to San Diego’s Homeless (Photo by Patty Mooney)

Socially-Conscious Documentaries

Our company did what we could to help the homeless by producing two documentaries, “Small Acts of Kindness: A Day in the Life of San Diego Homeless” and “The Invisible Ones: Homeless Combat Veterans.” In the course of shooting interviews and background shots, we appeared at a Girls Think Tank function during which they passed out 350 winter survival backpacks “with all things warm” to the local homeless population. As usual, I snapped photos to document the backpack-give-away. I sent these photos to the Girls Think Tank, and they posted them up at their site, with mention of our company.

This is something that should come naturally to bloggers who want to increase their business. There are so many opportunities out there, so it’s up to you to go for it!

Patty Mooney is a Vice President and Video Producer at San Diego’s award-winning video production company, Crystal Pyramid Productions